Use your Elites to reward travellers for keeping themselves and others safe. The Elite experience offers travellers a meaningful exchange with your brand, while rewarding its users.
Travellers who sanitize their phone don't just do so once. They come back, seeking out this amenity once they've experienced what it has to offer. The Elite serves as both a safety beacon and traffic magnet, rewarding those who practice good hygiene.
Capture the attention of a captive audience to point them to various key revenue-generating locations in your terminal such as duty free shops and eateries.